White Sewing Machine Co: Trade Cards & Adverts
White Sewing Machine Co trade cards and adverts used humour to sell product. This was the beginning of the advertising business as we know it today. For the first time, mass-production enabled companies to supply an infinite quantity of machines cheaply enough for customers to use in their own home. The market was wide open, first in America, then Europe, and after that the rest of the world.
Companies used every means possible to introduce their products to home customers. The White Sewing Machine Co had a good product and reputation, an efficient after-sales service, and their adverts were also the best. They became the second biggest sewing machine company in the world, after Singer, so we must assume that their advertising campaigns were successful.
Browsing their ads and trade cards below, you can see the company’s bylines develop over the years, from the first very early ‘Your Face’ advert, to, eventually, the succinct ‘The White is King.’
‘THE WHITE IS THE SEWING MACHINE OF THE DAY’
A ‘BEFORE & AFTER’ CARD
This humorous card shows a struggling family (above) without a White Sewing Machine, and the contented family, below, who have already purchased one.
500,000 NOW IN USE
800,000 NOW IN USE
OUR COUNTRY’S SONGS:
‘A NATIONAL SONG – THE WHITE IS KING’
On opening this ‘Collection of American National Airs’ the reader discovers a new ‘national song’ on the inside front cover, namely THE WHITE IS KING, sung everywhere, by everybody that owns a White Machine…
THE MAIL IN BULGARIA
1940s WHITE SEWING MACHINE STORE